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The subject line of your email is the hook that draws your subscriber to open your email.
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Certainly not enough attention to split test it to see which subject lines will give them the best response.
Often times the subject line is written thoughtlessly and without testing before the email is sent.
The content of the email should guide the subject that you give it.
For that reason you might want to wait to do your subject line last.
The subject line may appear to be an ideal play to let your creative juices flow.